For the next few days, I would like to highlight some vendors who will be at Pedalpalooza. First up is Clif Bar.
Clif Bar was born on a bike. In 1990, Gary Erickson set off on a 175-mile bike ride. Exhausted and hungry, he realized he couldn’t take another bite of the energy bars he brought along. In that moment he now calls ‘the epiphany,’ he had the idea to make a better tasting energy bar. Today, Gary and his wife, Kit Crawford, continue to lead Clif Bar’s innovative business model. Guided by Five Aspirations – Sustaining our People, our Business, our Brands, our Community and the Planet – Clif Bar is a family- and employee- owned company that loves food. We believe that food provides health, joy and energy to do the things we are passionate about. The food we create is good for people and the planet.
We will bring with us to Pedalpalooza the original CLIF bars, BLOKS Energy Chews, and the CLIF Organic Trail Mix.